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112 · Case studyMobile · iOS · Communication

Fitness Messaging App.

A mobile app interface for tracking fitness progress and messaging, featuring a teal-themed design with step tracking and motivational messages.

Fitness Messaging App
Client
Messaging Teal
Year
2025
Scope
Mobile, iOS, Communication
Role
Design & build
The story

The brief

Messaging Teal came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. A mobile app interface for tracking fitness progress and messaging, featuring a teal-themed design with step tracking and motivational messages.

What we did

Embedded with the team across mobile, ios, communication. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.

Outcome

The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Messaging Teal now uses the system as the foundation for everything they ship next.