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97 · Case studyMobile · iOS · Finance

Fitness Tracker App.

A mobile app for tracking fitness activities, user stats, and goals. Features include weight tracking, calorie counting, and workout logging.

Fitness Tracker App
Client
Fitness Tracker App
Year
2025
Scope
Mobile, iOS, Finance
Role
Design & build
The story

The brief

Fitness Tracker App came to us looking for a partner who could move faster than their internal cycles allowed — without the usual agency theatre. A mobile app for tracking fitness activities, user stats, and goals. Features include weight tracking, calorie counting, and workout logging.

What we did

Embedded with the team across mobile, ios, finance. Daily Looms replaced status meetings; design and engineering moved in lockstep. The work shipped in slices, with stakeholders pulling in real users from week two.

Outcome

The launch landed cleaner than expected. Adoption metrics outpaced internal forecasts within the first month, and Fitness Tracker App now uses the system as the foundation for everything they ship next.